I enjoyed the Dove video when I watched it, but I knew it was missing something even though I couldn’t quite put my finger on it. I think Dove’s message that it’s important for all of us to understand that we are sometimes too self critical; that we need to realize not everyone sees our flaws in the same way we do, is a good one. At the same time the author does an excellent job of pointing out the limitations of focusing on other people’s interpretations to feel validated. A very well written and interesting perspective. It’s time we allow ourselves to acknowledge our own innate beauty which is not defined by others.

Shine So Brightly


Now that the dust has settled, let’s stop and recognize that Dove’s Real Beauty Sketches is ultimately trying to increase confidence in women. They’ve had good campaigns in the past, being known for stepping outside of the norm and encouraging discourse about what our culture perceives as beautiful. But when analyzed closely, their latest marketing scheme could quickly backfire. And as more and more people grow enraged at the fact that Dove operates under Unilever, being a sister product to Axe, a brand whose ads objectify women in many ways, it becomes crucial to think about the implications of this particular strategy.

There are two main disputes with the philosophy presented in the sketches: First, by stating that the women are more beautiful than they think, Dove is in essence reinforcing their imperfections as, well, imperfections. They are asserting that their insecurities are less beautiful because if there is a more beautiful you that somebody else sees, then there is…

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