Main Line Dads

Verizon has a great new commercial, “Inspire Her Mind,” that reminds parents to consider how their commonplaces discourage girls from studying the science.

Verizon commercial warns parents about the impact of their words. Verizon commercial warns parents about the impact of their words.

We see a girl at various moments exploring the natural world and hear parental voices stifling that exploration. The commercial concludes with Sam looking at a science fair poster, putting on lipgloss, and turning away with her two friends.[1] A voiceover reminds us:

Our words can have a huge impact. Isn’t it time we told her she’s pretty brilliant too? Encourage her love of science and technology, and inspire her to change the world.

Constant diligence is required to root out the many ways we discourage women from pursuing sciences.

But why do we only worry about inspiring girls (and children more broadly) to study science? Why don’t we also try to inspire them…

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